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Amazon Contextual Advertising

Posted on 05 February 2006

Could it be? Sitepoint.com blog has said they’ve been invited in the beta test of the new Amazon-Sense. It would be interesting because Amazon.com sells everything you can imagine. I would like to see how it goes because it could be a good replacement for Chitika if the ads are revelant.

“Amazon is apparently looking into the feasibility of starting their own ad network like Adsense. They’ve been contacting select members of their associates programs, including myself, asking if we’d like to be beta testers. The way they want the beta test to work is to give you a special code for Amazon’s Keywords Recommends banners (the banners that you feed a keyword to and they show related products) and have this special code then show these new ads 50% of the time.

When I first heard about this I thought it’d be Amazon product listings displayed in an Adsense-like way and I figured it’d analyze your content for for products to serve, but they’d be Amazon products. Turns out I was wrong, they want their own contextual advertising network.”

Time will tell!

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  1. Amazon to get in on the AdSense game » ThirdSquare.com says:

    [...] Sylita Thomas’ blog [...]

  2. Technoogle » Blog Archive » Amazon to enter Adsense Market says:

    [...] A number of people are reporting that Amazon is planning to launch a contextual advertising network much like Google’s AdSense.Those contextual Ads will not be strict for Amazon products only, but also will be up for sale like all other advertising networks. [...]

  3. Darren Straight’s Blog says:

    [...] ThirdSquare.com sylitathomas.com [...]

  4. Rok’s-Planet :: Amazon to get in on the AdSense game :: February :: 2006 says:

    [...] It appears that Amazon are planning to launch a contextual advertising network much like Google’s AdSense. At first you’d be forgiven in thinking that this means they will have ad blocks to pick products from their own portfolio to display in a contextual manner, but no, they actually plan on entering the advertising arena. Obviously they are keen to tap into a little bit more of that “long thin tail” of Web 2.0 revenue. Chris Beasley’s blog at sitepoint | Sylita Thomas’ blog Comments » [...]

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